The Educational Sales Representatives Association (ESRA), a non-profit organization serving educators in Maryland, the District of Columbia and Delaware, has established the following criteria to promote maximum professional service to school personnel.

The personnel who make, service, and sell the products your school system considers, buys, and uses have a vital interest in maintaining the quality, purpose, and proper use of their products.

Exhibits can be a very effective means of promoting this interest, provided total costs can be kept to minimum for participating companies. All costs must be reflected in the price of products sold. It is to our mutual interest to see that they are reasonable in all respects.

To invite the ESRA to exhibit without providing ample time within the program for teachers and school officials to utilize this collective effort to enhance their own knowledge is to waste the opportunity, increase unnecessarily the cost of the tools of learning, and deny our children the privilege of a richer, fuller, more meaningful educational experience.

Exhibits are a cooperative effort of all the members of ESRA. Therefore ESRA cannot assume the expense of speakers and/or consultants for programs.

Many school systems place orders and evaluate products during the school year and depend on personal contacts with various representatives for special services so that it is desirable to have the exhibit time, place, and companies represented listed in the program in advance so attending school people may make full utilization of the exhibit.

Exhibits should be centralized and consolidated as much as possible to provide equal opportunity for all businesses to participate and all school people to use.

1. Contact ESRA Executive Committee.

2. Arrange for centralized exhibit area.

3. Provide ample time for visiting exhibit area - within program (preferable ½ hour in the morning and ½ hour in the afternoon with NO session conflicts or have the exhibit area be a session option.)

4. Provide for ample parking space.

5. Provide for unloading at most convenient access to exhibit area.

6. Assign spaces to reserved exhibitors.

7. Allocate wall space and electrical outlets as requested. (Assign exhibits over 2 1/2 feet above table height to wall space if available.)

8. Provide uniform space (6 foot, 8 foot, etc.) separate, if possible.

9. Provide ample aisle space between or around exhibits.

10. Provide sturdy tables for heavy equipment.

11. Provide chairs for exhibitors.

12. Arrange for supervision (or locking) of exhibit area when unattended.

13. List exhibitors in official program.

14. Provide signs for various meeting areas to call attention to exhibit area.

Thank You for your consideration.